Sunday, June 1 - Wednesday, June 4, 2008
Philadelphia, Pennsylvania
Globalization Institute
Tuesday, June 3, 10:30-11:30am
Authoring for Globalization (Processes and Controls)
Todd Karnig
Translation and localization of content are often managed operationally, but not strategically. How can we bring visibility to top management? What value do we provide, and how do we demonstrate it? And, most important, what makes your CEO excited about what you are accomplishing for the organization through globalizing its business processes?
Tuesday, June 3, 1:30-2:30pm
Developing Content for the International Marketplace
Butch Pfremmer
Need to develop content once that is applicable to both the domestic and international markets? What do you need to know to write once and use everywhere? This session will show you what caveats, strategies, and best practices you can employ to meet global, diverse users expectations in your documentation.
Tuesday, June 3, 3:00-4:00pm
Why Can't My Software Talk to My CMS?: Why Open Standards for Multilingual Document Production Matter to You
Arle Lommel
Open standards are like the air we breathe: you only notice them when they aren't there. In technology-driven fields, like multilingual document authoring and production, they play an especially important role by allowing tools and processes to work together rather than in conflict with each other. In this session a panel of experts will discuss the various standards, their impact on technical communication processes and workflows, and what you as a technical communicator need to know to make effective use of these standards.
Tuesday, June 3, 4:30-5:30pm
Delivering on the Promise of Lower Localization Costs
Tim Bombosch
Lowering localization costs requires more than writing, translation, and technology best practices. SMEs, vendors, and writers must be managed effectively. This case study analyzes cost metrics, lessons learned, and the reality of localization projects.
Wednesday, June 4, 3:30-4:30pm
Globalizing Garmin: Finding the Way and Other Points
Larry Arnold
Spent a million dollars lately? Whoever said talk is cheap obviously didn’t have it translated! Learn how to establish a localization group in your company and factors you should consider.