Creating a Personal/Corporate Brand
Presented by Matt Sullivan
Not everyone looks favorably on social media. Objections to social media usually fall into two categories:
- I don't care what you had for lunch
- I don't have time to tell the world what I had for lunch
And if that's what you think, then you're absolutely right. There is, however, a different way to approach Facebook, LinkedIn, and Twitter (the big three). By establishing a solid social media plan, with a well-crafted social media ID and brand, you can make social media work for you.
Join Matt Sullivan for this six-session course, Creating A Personal/Corporate Brand (or How to Succeed in Social Media without Giving Up Your Full-Time Job), to learn how to let social media increase your free time and connections with others, rather than the inverse. You will learn:
- what makes up a successful social media ID
- how to protect your brand with free or inexpensive tools
- how to create a plan for engaging with your network
- how to filter the flood of information that will eventually come your way
Evaluating your social media needs and key networks to target.
- What defines successful engagement?
- Where are your customers engaging?
- What is content, and what is the most effective use of your effort?
Creating and protecting your brand.
- How can you create and promote supporting content?
- Creating and protecting your online identity
- Website domains
- Continuity across different channels
- Intuitive social media ID
- Establishing authority in your "space"
- What are client needs, and what content can you provide
- Encourage interaction with your brand
Creating brand content and re-use.
- Focus on interactions that promote your brand. Possibilities include:
- Create, promote, and interact strategically
- LinkedIn groups
- Email lists
Setting up filters for producing and consuming social media content.
- Choosing an aggregator
- Creating a social media scheduling calendar
- Scheduling future posts
- Creating regularly scheduled posts
Metrics and analytics of your effort.
- A discussion of available metrics
- View historical data of interactions
Analysis of progress and blueprint for moving forward.
- Review of successes, shortcomings
- Create a revised plan going forward
- Set a timetable for putting the revised plan into effect