A Tech Writer Goes Fluffy: How To Transition from Tech Comm to MarComm Writing

Joe Staples

Overview

What is a technical communicator to do when called upon to write marketing material (also called marketing communication, or marcomm)? Excel, of course, using tips you’ll learn in this webinar to help you apply your existing tech comm skills to new marcomm tasks.

Are you one of the many technical communicators whose jobs pushed them into marketing communications (marcomm) work? Perhaps you fell into a marcomm role reluctantly (“other duties as assigned”) since you were the only writer available. You might have disparaged marcomm as “fluff” compared to the serious and precise technical communication you were accustomed to creating.

However, as an experienced technical communicator, you bring valuable and directly applicable skills to the task. With a little guidance, these skills can help you rock your marcomm role, turning fluff into engaging, action-inducing substance.

Join Joe Staples in this hour-long webinar, where you will learn why your tech comm skills are a great foundation for marcomm writing (hint: tech comm is marcomm). You will also learn some practical ways to apply these skills to your new tasks.

Presenter Biography

Joe Staples is a senior information architect at Prowess Consulting where he technical markets pieces for some of the world’s largest IT firms. He has a PhD in English and 10+ years of teaching experience, as well as six years of experience developing a range of information products for large businesses. He lives in Utah with his wife, four children, and a dog.