Overview
Sticky messages are those that stay with you long after you encounter them. Everyone knows some sticky messages:
- Got milk?
- Did you hear the one about ... ?
- Luke, I am your ____________.
Why do some messages stick while others immediately slip away? This webinar, inspired by Made to Stick, by Chip and Dan Heath (2008), will answer that question so that you can create sticky communication of your own.
Most sticky messages have certain predictable elements in common that you can apply to your technical and marketing communications work. You will learn these sticky principles and see before-and-after examples that show their dramatic impact when a good writer uses them thoughtfully. The webinar also gives practical guidance on how to apply the principles. You will also learn about three common mistakes you might already be making that prevent your messages from sticking. Finally, you will come away with some sample exercises to help you practice sticky communication and teach it to your team.
Join Joe Staples in this webinar where you will learn how to apply proven principles that make messages sticky.
