Mental Model Diagrams: Supportive Content for Specific Folks

Indi Young


Wish you had more time to deeply understand customer reasoning? Mental model diagrams provide a clear roadmap of where to invest your energies and where you shouldn't. Derive information architecture, head off arguments, and get everyone on the same page. Stretch your limited resources by building the diagram over time, depending on core behaviors that will last decades.

Presenter Biography

When not researching mental model diagrams, teaching workshops, or writing, Indi Young consults for nonprofits, corporations, start-ups, agencies, and universities around the world. She is passionate about bringing empathy into the design process. One of the founders of Adaptive Path and the first Rosenfeld Media author, Indi gives energy to the growing interaction design and experience strategy communities. Her work is available on Slideshare and on her book site at