Small Steps to Content Strategy
Are you thinking about implementing a content strategy but not sure how to define it? Concerned about switching to new and unfamiliar (and possibly expensive) authoring tools? Worried about workflow changes and operational disruption? Staff turnover?
This webinar looks at small steps that you can take to get started with a content strategy before spending money on new tools or adopting new methodologies. The idea is to understand some basics about your company that will help you decide on a strategy. We’ll look at three big areas—determining your company’s strategic and technical direction, pinning down your operational standards or lack thereof, and the business and cultural context in which any content strategy has to be defined.