Technical Communication Content Strategy in the Mobile Device Age

This unique, three-day online event will include presentations on all aspects of technical communication and content strategy. Scott Abel will be the host/moderator for the conference.

Tuesday, December 4

Introductions and Opening Remarks
Scott Abel, Moderator
The Content Wrangler, Inc.

Content Strategy as a Framework for Content Design
Rahel Bailie, Content Strategist
Intentional Design Inc.

Content strategy promises—or threatens, depending on one's perspective—to upend the framework used for development projects. Content becomes the linchpin around which the rest of the design, technology, and user experience revolve. Good content is the logical nexus of the user experience; it makes sense to start a project with the content. Content strategy in design agencies may differ from product content strategies that include documentation, training, and user assistance. Yet both of these practice areas are business-critical and depend on each other in order for the host organization to thrive.

Strategy First: Launching Successful Technical Communication Projects
Sarah O'Keefe, President
Scriptorium Publishing

In this session, participants will learn about the importance of content strategy to the success of technical communication projects. This will include a basic definition of content strategy, a discussion of content strategy in the context of technical content, and a review of common business problems that content strategy addresses.

Summary Remarks
Scott Abel, Moderator

Wednesday, December 5

Opening Remarks
Scott Abel, Moderator
The Content Wrangler, Inc.

Write Tight(er): What "Conciseness" Means, Why It Makes More Business Sense Today Than Ever, and How to Achieve It
Marcia Riefer Johnston, President
Marcia Riefer Johnston, Inc.

Do you think you and the writers on your team already write concisely? Attend this session, and learn how to tighten your text even more. With translations costing around $0.25 per word per language and with small screens squeezing the "page," this timeless skill has become more timely than ever.

Supporting Multiple Mobile Devices with a Unified Content Strategy
Ann Rockley, CEO
The Rockley Group

Smartphones, eBook readers, and tablets have forever changed the way people access and interact with your content. You need to be able to create content today that can adapt to the new devices of tomorrow. To do that you need to create a unified content strategy—a content strategy that takes into account the requirements of the customer, the content to be delivered, and the ever-changing array of devices for delivery.

Summary Remarks
Scott Abel, Moderator
The Content Wrangler, Inc.

Thursday, December 6

Opening Remarks
Scott Abel, Moderator
The Content Wrangler, Inc.

It's a Mobile World, We Just Live In It—Learning About the Best Device for Your Content
Charles Cooper, Vice President
The Rockley Group

We spend more and more time using mobile devices these days—and we know our customers do the same. But all devices are not created equal—each one has strengths and weaknesses. The problem is there are so many devices available it can be hard to know how and where to publish our content. Join Charles as he explains how different mobile devices can be used in conjunction with different mobile outputs (mobile web, apps, eBooks etc.) to deliver your content to your customers anywhere anytime and on the right device.

Curious Why Your eBooks or Apps Look Great and Work Great on Barnes and Noble Nook, but Not Kobo Books Devices and Apps?
Jean Kaplansky, Solutions Architect
Aptara, Inc.

Confused by conflicting device specs, distributor specs, and industry recommendations for preparing your content for mobile publishing? You're not alone. Cut through the confusion surrounding eContent production with some much-needed straight talk. Whether you're producing your own eBooks, enhanced eBooks and/or apps, or using a technical partner, join eProduction specialist Jean Kaplansky for the skinny on Barnes and Noble Nook and Kobo Books mobile device and eBook/app compatibility.

Reflowable and Fixed Layout files in Kindle and iBooks
Joshua Tallent, Founder and CEO
eBook Architects

This session will give you a solid understanding of how standard reflowable eBook files and fixed layout files work in the Kindle ecosystem and in the Apple iBooks application. We will cover some common myths about what works and what doesn't, and you will see real-world examples of eBooks in these platforms.

Closing Remarks and Summary
Scott Abel, Moderator
The Content Wrangler, Inc.