A previous questioner wondered why candidates for office to not hold the Technical Communication certificate offered by the STC, and one respondent said that such a holding might be considered in an industry hiring process. Now I understand that officers and representatives have a vested interest in promoting the STC certificate program. Some might even say that it creates a conflict of interest between choosing to support university-level degree programs in the field and the STC certificate program.
A university-level technical communication degree program, especially one that offers advanced degrees, contains a significant amount of rigor and well-defined programs, is taught by professors vetted at a university level, and fully accredited by governing authorities. I don't think that you could fairly say that the STC certificate, while certainly offering value, rises to all of these levels.
So my question is, whether for an STC office or a position at your company, if all other things are (relatively) equal, would you choose a candidate with an STC certificate or with a Bachelors, Masters, or Ph.D. in Technical Communication or related field. and why?