Whitney Quesenbery: Tell Me About That: Using Stories in Interviews and Personas
7:00 pm - 8:30 pm Presentation/Virtual Presentation
Stories are a great way to collect, analyze and share information. Stories can help us better understand our users, explain our research, and demonstrate our products.
This presentation will start with an overview of all the ways stories can be used to understand an audience and improve the user experience. Then we will look more deeply at the user and subject matter expert (SME) interview and how eliciting stories can help you collect richer details, going beyond the facts to a deeper understanding of products and processes.
An essential aspect of storytelling is the persona, a portrait of a user. We'll show how personas tell stories that can be used to illustrate user scenarios and help you to better communicate with your users.
About Whitney Quesenbery
Whitney Quesenbery is a user researcher, user experience practitioner, and usability expert with a passion for clear communication.
She has written 2 books:
* Storytelling for User Experience. Crafting Stories for Better User Design with Kevin Brooks.
* Global UX: Design and Research in a Connected World, with Daniel Szuc, is based on interviews with more than 60 UX practitioners around the world. (Due out November 1, 2011)
Whitney has served as president of the Usability Professionals' Association (UPA), on the boards of the Center for Plain Language and UXnet, and as a manager of the Society for Technical Communication (STC) Usability and User Experience Community.
Whitney Quesenbery's site: http://www.wqusability.com