Joe Welinske: Write More, Write Less: Embracing the Value of Crafted Words and Images

Event Options


  • Stephen Adler
    Stephen Adler
    Event Creator

Confirmed guests

Joe Welinske: Write More, Write Less: Embracing the Value of Crafted Words and Images
Event Information
La Salle University, Plymouth Meeting, PA
From : Tuesday, 18 October 2011 18:30
Until : Tuesday, 18 October 2011 20:30
(UTC -05:00) Eastern Time (US & Canada), Bogota, Lima
Seats available:
17 (20 total)
Event Creator:

Event Details

WHEN:  Tuesday, October 18th 6:30 - 8:30 PM 


La Salle University Montgomery County Center

Metroplex Corporate Center

4000 Chemical Road, Suite 110

Plymouth Meeting, PA 19462 Directions


While the word "content" is a good shorthand for words, audio, and images, it unfortunately can move us farther away from the core competency of developing good information. The theme of this presentation is that documentation teams are often spending too little time writing well; and at the same time spending too much time writing little-used information. Research and professional observation suggest that not enough time is being put into crafting text to be exactly the right text for a particular context. And writing resources for doing "agile" user assistance would be more readily available if writers would prioritize topic writing based on user need. "Writing More" while "Writing Less" can result in better utility for users and can reduce the need and load on the overall documentation development process and content management. Technical Communicators of all backgrounds will benefit from this thought-provoking presentation.

Joe Welinske is the president of WritersUA, a company devoted to providing training and information for user assistance professionals. The WritersUA/WinWriters Conference draws hundreds of attendees each year from around the world to share the latest in user assistance design and implementation. The free content on the WritersUA web site attracts over 20,000 visitors each month.


$10 - STC-PMC Members and Students

$15 - STC Members

$25 - Non Members

The price includes dinner, beverage, and dessert!

Seating is limited - register today. Register Today


For more information about this meeting and to register, go to


Map Location

Loading map...