Join your friends from the Rochester STC Chapter October 26th for an evening at MacGregor’s on Empire Boulevard! Learn what’s new in the field. Catch up with old members and meet new ones. Chat with members of the Council and find out about…

Marketing Common Sense

Kathy Palokoff will share why marketing really isn’t rocket science or brain surgery. It is common sense in understanding who you are talking to, how to reach them, why a product or service will make their life different and why your product or service will meet that need. In technical marketing, this requires establishing trust through clear and focused two-way communications that focuses on the “why” as much as the “what” and “how.” This presentation will give you two important tools to engage your marketing common sense.

Making Infosecurity Fun? Using Marcom to Raise Awareness

Ben Woelk, Policy and Awareness Analyst will talk about how the Information Security Office at RIT has used non-traditional marketing strategies and social media to raise awareness about key information security issues.

Register by Tuesday at noon on October 25th on Eventbrite at http://stcprogramoctober2011.eventbrite.com/. After Tuesday noon, please contact Jackie Patterson at programs@stc-rochester.org.