Tell me about that: personas and storytelling
Description: This half-day workshop will explore ways of using personas throughout a project – from audience analysis through usability testing. We’ll look at the story of the personas themselves and learn how to interview a persona or channel one for a user-centered review. Then we’ll write stories to introduce personas to the whole product team, explore new design ideas from the persona’s perspective, or write an open-ended usability scenario.
Who: Anyone who wants to integrate what we know about users throughout the process. Knowledge of personas is helpful, but not required.
Write stories for different purposes and learn how to craft stories for each.
Try exercises you can use on your own projects, like interviewing personas orwriting a quick story to put a review in context.
Explore how much (or how little) detail a story needs to introduce a new designidea.
About the Presenter:Whitney Quesenbery is a user experience researcher with a passion for clear communication. She has worked with organizations such as the National Cancer Institute, IEEE, Sage, Amtrak, and The Open University on design research and evaluation, and coaches developing UX teams.She has been president of the UPA, a Fellow of the STC and served on two national advisory committees for usability and accessibility. Her current challenge is the Accessible Voting Technologies Initiative, working to help everyone vote. She is the author of Storytelling for User Experience (with Kevin Brooks, Rosenfeld Media) and Global UX: Design and Research in a Connected World (with Daniel Szuc).Whitney enjoys meeting people around the world and using those insights to design products where people matter.
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