Thinking Outside the Content Strategy Trap

Event Options


  • Cherie Woodward
    Cherie Woodward
    Event Creator

Confirmed guests

Thinking Outside the Content Strategy Trap
Event Information
Carmichael Library
From : Thursday, 15 March 2012 18:30
Until : Thursday, 15 March 2012 20:30
(UTC -08:00) Pacific Time (US & Canada)
Seats available:
59 (60 total)
Event Creator:

Event Details

Scott Abel, The Content Wrangler, will explore The Content Strategy Trap and how failing to avoid it often leads well-intentioned strategists down the wrong path. Attendees will learn how avoiding the trap led one retailer to become a publisher of online repair manuals designed to teach "do-it-yourselfers" how to fix things, while selling them the goods they need to do the job. Sales are driven completely by visually engaging, standardized instructional content delivered to the web, to smartphones and to mobile devices. Return on investment is no longer a wild guess. It's directly tied to individual pieces of content. By thinking outside The Content Strategy Trap, the retailer has become a leader in their market. Their strategy is so successful that other retailers of products that require assembly, sometimes break, or need occasional maintenance are clamoring to replicate it.