Lisa Trager is a Content Strategist/User Experience Designer/Information Architect, whose experience working on branded and non-branded websites, intranet portals, video for the web, and marketing campaigns brings a well-rounded understanding of how to get the message across, regardless of the medium.  As an expert in developing eMarketing and Social Media solutions for healthcare, pharmaceutical, and financial services clients, she works with clients to develop and execute online strategies that balance the needs of users with business objectives.

With a background in theatre and television production, Lisa’s approach is grounded in finding the story to tell and identifying the key topics that will resonate with the targeted audience. Lisa’s fifteen years experience in User Experience Design has helped her develop a practical process for assessing the current state in order to make sound recommendations for the future redesign.  Regardless of the complexity of the project or depth of content involved, Lisa’s insights and 3-step methodology of Discovery, Analysis, and Design is tried and true.  It leverages the brand, helps to define the business value proposition, drives traffic, and integrates the latest online trends.   

Lisa is a freelance consultant, and principal of Pictures In Motion.  Recent assignments include leading the redesign the Life Insurance portal for financial professionals as well as creating a new Life Insurance consumer website; led the redesign of Prudential’s Wealth Management B2B site; and worked on various other Prudential.com microsites and mobile sites. Her previous experience includes working on both the agency as well as client side. Agencies include Porter Novelli and Publicis Modem, both of which are New York interactive agencies.  She has an expertise in pharma having worked on accounts for Sanofi-Aventis, Sanofi-Pasteur, Merck, Novartis, and NovoNordisk.

Lisa graduated from The New School with a Master of Arts in Media Studies and earned a Bachelor of Arts from New York University. She also was acknowledged by the National Endowment for the Humanities by earning a scripting grant for a documentary film about the artists, thinkers, and writers known as the Bohemians, who lived in Greenwich Village just after the turn of the 20th century and influenced the arts, culture and even labor laws even today.

Lisa is also an evangelist for content strategy.  She is a founding member of the  CS-NYC group (Content Strategy Meetup) and often gives presentations on the topic of content strategy.  This summer she will be giving a workshop through STC NY Metro.  Then in October,  2012, she has been invited by Rahel Bailie and Scott Abel, as part of the LavaCon Conference in Portland, to be a featured presenter at Content Strategy Workshops, where participants will get practical learning from industry experts.