Saul Carliner: Workshop-Tips for Internally Marketing your Communication Services
Event Information
Category:
Location:
Virtual & 195 Broadway, New York, NY 10007
Time:
From : Thursday, 16 June 2011 13:30
Until : Thursday, 16 June 2011 17:00
Until : Thursday, 16 June 2011 17:00
(UTC -05:00) Eastern Time (US & Canada), Bogota, Lima
Seats available:
Unlimited seats
Event Creator:
Event Details
Description: Presents practical ways that an internal documentation or training group can promote its services and successfully compete for assignments where they can have a meaningful impact, like interface design and multimedia development. You'll actually begin outlining your department marketing plan, so you can start your marketing effort as soon as you return to the office.
Who Should Attend: Internal managers, instructional designers, information designers, senior technical communicators, and senior trainers who have responsibility for promoting their department's services within the organization.
Note: Although focused on people working internally, those working externally are likely to find material of interest to them, too.
What You Will Learn:
Main Objective: Develop a plan for effectively marketing the services of an internal training or communication department to internal stakeholders.§ Supporting Objectives: To achieve the main objective, you should be able to:
- Describe the marketing process
- Name the key components that a marketing plan must address
- Clearly position the services you offer
- Identify the collateral needed
- Describe at least 3 low-cost tactics that you can use to market your services
- Identify the resources needed to effectively market services
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