Integrating Social Networking into your role as a Technical Communicator, by Lori Fisher

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Integrating Social Networking into your role as a Technical Communicator, by Lori Fisher
Event Information
Santa Clara, California
From : Thursday, 26 May 2011 18:00
Until : Thursday, 26 May 2011 20:00
(UTC -08:00) Pacific Time (US & Canada)
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Event Details

Please join us on May 26, 2011 for the monthly meeting of the STC Silicon Valley Chapter, to be held at the Santa Clara IHOP, located at 4200 Great America Parkway in Santa Clara. The meeting starts at 6:00 pm.

This month’s topic is Integrating Social Networking into your role as a Technical Communicator with Lori Fisher.

Do you think social networking is just for your kids, or something the marketing department handles for your company? Think again! As information developers, we need to be familiar with various social networking mechanisms currently in use and how they may be influencing our customers’ expectations of the information experience we provide.


Further, we need to begin integrating “community” experiences into our information deliverables and leveraging these to improve customer satisfaction with our content. Community technologies can enrich the customer experience with our online product documentation and other related external customer services.

It is important that we integrate evolving customer expectations about social media into our information design as we build our future information deliverables. This presentation will discuss three ways to get started:

·         Leverage your marketing department to create a “conversation” with customers through existing company social networking accounts

·         Use a wiki or other type of online discussion forum to collect and exchange user-generated content, such as code examples or best practices

·         Encourage interactive customer comments on your content

 BIO: Lori Fisher is Director of User Technology at IBM in San Jose with worldwide responsibility for user experience and design , globalization, accessibility, and information development across two divisions in IBM’s Software Group. She developed and taught two core courses in the Advanced Technical Communication Program at University of California Extension for almost 20 years. She chaired the STC Quality SIG, held multiple elected positions on the Silicon Valley STC chapter Administrative Council, and served a two-year term as Secretary of the STC on the international STC Board of Directors. She is a Fellow of STC in the Silicon Valley Chapter.

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