March 20 meeting: Bay Area Food Writer's Panel with Sean Timberlake and Irvin Lin (Moderator Gina Gotsill)
Sunday, 03 March 2013

About the presentation:

Technical writing is not the only kind of writing that is technical in nature. Consider food writing: at its heart, it’s a form of communication that uses the written word and visuals to instruct readers how to accomplish a goal. Food writers also work with subject matter experts and editors, and adapt and revise existing content to create updated recipes in new formats. What do we as technical writers have to learn from food writers? A lot! On March 20, the San Francisco STC hosts a panel of three food writers and bloggers who will discuss their writing practice and how it parallels technical writing.

Moderator: Gina Gotsill, a resource manager at TechProse who also freelances and blogs at

About the panelists:

Sean Timberlake – Sean is a foodie and professional writer and the voice behind Hedonia, the blog about eating, drinking and living the good life in America’s most hedonistic city, San Francisco. Sean teams up with his husband DPaul Brown, who takes the pictures for Hedonia. An avid canner and food preserver, Sean is also the founder of Punk Domestics, a community and content site that promotes preserving food the old-fashioned way. He has written on food preservation for publications that include Eating Rules, the Food Network and the Cooking Channel’s blog, Devour.

Irvin Lin – Irvin is a writer, recipe developer, designer, photographer and self-taught baker. He is also the voice behind Eat the Love, a blog that celebrates the magic of baking. Irvin worked in graphic design for a number of years until September 2010 when he quit his day job and immersed himself in baking and writing. Today, he is baking, writing his blog and working as a freelance writer and designer for small artisan food companies and blogs. He also works on recipe development projects and occasionally appears at dessert pop-up events across San Francisco.

Gina Gotsill – A journalist at heart, Gina Gotsill transitioned into copywriting in 2004 when she started writing special section copy for newspapers on a freelance basis. She then began writing for TechProse, where she is currently a Resource and Talent Manager. There, she partnered with Ken Ball to co-author the book Surviving the Baby Boomer Exodus: Capturing Knowledge for Gen X and Y. More recently, her interest in canning has led her to food writing, including several articles published in the San Jose Mercury News. She also writes about her canning adventures on her blog, The Hot Ping, and has created a handful of television segments that she recorded with Michael Marks on his CBS13 show known as Your Produce Man.

Note: Special pricing for March meeting — only $10! Register at:

Also note that we will be meeting in room 662 (SF State Downtown Campus @ 835 Market Street, corner of Market and Powell)