Communications Liftoff! discussion group

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Communications Liftoff! discussion group
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Communications Liftoff! discussion group
Sunday, 15 May 2011


Open discussion about creating a marketing communication plan for your community.


Tuesday, 14 June 2011 by Ben Woelk

To Community Leaders: 

Please join us as we kick off the 2011-2012 Leaders’ Resource Webinar season 

STC Leadership Webinar - Communications Liftoff: Rocketing Your Community to the Stars

1:00-2:00 PM EDT (UTC-4) Thursday, 30 June 2011

Presenter: Ben Woelk (Immediate Past President, STC Rochester Chapter)

Marketing communications are foundational to increasing your community's reach and energizing your fan base. This session will explain how to create a social media-based community marketing plan and show how Rochester leveraged higher ed resources to identify new opportunities and go after new markets. 

About the presenter:

Ben Woelk is the Immediate Past President of the STC Rochester Chapter. In his day job, he's Policy and Awareness Analyst in the Information Security Office at the Rochester Institute of Technology. He's developed a leading information security awareness program that includes targeted communications, social media, and a Digital Self Defense training program. He's also responsible for policy development. Ben teaches academic courses in Cyber Self Defense and Effective Technical Communication. 

Ben is the co-chair of the Awareness and Training Working Group of the EDUCAUSE HEISC (Higher Education Information Security Council) where he facilitates the creation and sharing of security awareness information across higher education. Ben is a frequent presenter at conferences and has authored many articles on information security awareness. He’s currently sharing his thoughts in his Infosec Communicator blog and may be found on Twitter, @benwoelk. 

Registration is required. Please register at: You must be an STC member to attend, and you must log in when prompted. Online registration will close at 11:59 PM EDT (UTC-4) on Tuesday, 28 June 2011.

NOTE: If you already registered for the 6/23 session, you DO NOT need to re-register.

Instructions to access the session will be sent on Wednesday, 29 June 2011. For questions or more information, contact Steve Skojec. This session will be recorded.  

Vici Koster-Lenhardt and Tricia SpayerCommunity Affairs Committee Co-Chairs


Thanks again, Ben. Love the marcom site. Having a framework really helps.
Last replied by Viqui Dill on Thursday, 14 July 2011
That I don't know. :-( My main idea was that you can "circumvent" the maximum of 50 groups, if you participate (without joining) an "open" group.
Last replied by Rick Sapir on Wednesday, 15 June 2011
Both the Carolina Chapter (@stc_carolina) and the Technical Editing SIG (@stc_te_sig) have included Twitter in their overall communication plans. Some things we tweet: - Jobs - Announcements & community news - Calendar events And the *great* thing is that all of these items are tweeted *automagically* -- no user involvement. We also "live tweet" during meetings and events. The TE SIG created a "formal" Twitter policy:
Last replied by Rick Sapir on Wednesday, 25 May 2011

File Sharing

File Size (kb)
Communications Liftoff Rocketing your Community v3.ppt
STC final report.pdf
Karen Mardahl
Ben - can you add the Leadership Webinar to Events? Or should Steve do that? It's not in any events channel as far as I can see. I curious simply to learn how those events work. Would putting it into an event here make it visible to all, or should it be an event for the All Communities Leaders group.
Lots of questions, I know. :)
Ben WoelkBen Woelk on Tuesday, 14 June 2011 17:23

Tricia set up the event in the All Community Leaders group. I can probably set it up as an event here as well, but it will be duplication. (Not sure there's any way to have an event display in multiple locations.) I'll give it a shot. After all, we are in perpetual beta.

Karen MardahlKaren Mardahl on Tuesday, 14 June 2011 17:56

It's not appearing in my list of Events anywhere. I have to go into a group to view it. I hadn't seen the posting in the other group. I also received this as an email. Definitely getting the message out. ;) Tricia added it as a discussion. You added it as an announcement, which seems technically more correct. I thought perhaps an announcement with a date would become an event automatically. Your formatting is better than Tricia. Did you do something or is the editor in Announcements prettier than Discussions?

I would like things with dates to be under events. You might forget which group announced something.

Steve S.? Are you here? Know anything about scheduling events from announcements?

Tuesday, 14 June 2011 16:22
Ben Woelk
I've changed the permissions on the files in Google Docs. You can download the Marketing Plan from or from STC Carolina at

The WK Kellogg template is at
Rick SapirRick Sapir on Tuesday, 31 May 2011 14:56

This is great info, Ben. Thanks for sharing!

Tuesday, 31 May 2011 14:39
Deana Morgan
I would like to get a copy of the file, as well (can't read the small print in the jpg's). Ben had mentioned setting up a Google group to post files like this, as there doesn't seem to be a way on to post a file to MySTC. Seems an easy enough option to grab files from Google Docs, Ben!
Karen MardahlKaren Mardahl on Tuesday, 31 May 2011 09:07

Using Google Docs (or Dropbox) is a great idea. It seems a shame that our new site for collaboration is not able to provide us with a way to share docs. I hope there is a way - a Joomla! module, for example - that we can use to keep things together. (Nothing against G.D. - just the principle.)

Ben WoelkBen Woelk on Tuesday, 31 May 2011 11:22

I've placed the plan in Google Docs and provided access to it for both of you. Let me know if you're able to access it.

Tuesday, 31 May 2011 08:21
Rick Sapir
Thanks for sharing the ROC marketing plan. Can you email me the actual report (instead of separate JPGs)?

webmaster AT stc-carolina DOT org

Ben WoelkBen Woelk on Tuesday, 31 May 2011 11:08

Resending it now. I had hit reply on the MySTC notification, so I think it went to Chip Boyd.

Rick SapirRick Sapir on Tuesday, 31 May 2011 12:18

Just checking... what addy did you send to?


Tuesday, 31 May 2011 07:18
Ben Woelk
What questions do you have about creating and implementing marcom plans for communities? Please feel free to start a discussion.
Rick SapirRick Sapir on Thursday, 26 May 2011 12:10

How about ways to accurately measure the success (or failure) of a plan?

Ben WoelkBen Woelk on Monday, 06 June 2011 09:59

Overall success/failure, or specific parts of the plan? Some of it's fairly straightforward--number of Twitter followers, LinkedIn group members, attendees at meetings. Another way to measure is to ask attendees where they heard about the meeting, etc.

Let's hear from some of the group members...

Wednesday, 25 May 2011 18:45