Content Management and Strategy

Jul
0

UNDERSTANDING AND EVALUATING COMPONENT CONTENT MANAGEMENT SYSTEMS

This session introduces attendees to a range of leading CCM systems and describes their functionality. It then outlines a set of typical requirements that attendees can use as a starting point for their own requirements analysis. Finally, it recommends a typical approach attendees can use to engage with vendors and conduct their own research and […]

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Jul
0

CONTENT STRATEGY FOR REACHING CUSTOMERS ANYWHERE

Today’s customers want content anywhere, anytime, and on any device. Designing for multiple devices means designing responsive content, content that adapts to the device and the customer’s needs. This session provides an understanding of the multi-device world and provides guidelines on developing a responsive content strategy.

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Jul
0

DOCUMENTATION DELIVERY SYSTEM ALTERNATIVES

The important role information products play in user experience is often overlooked. Today, users want information more immediately than ever before. Print manuals no longer suffice; clients increasingly expect Web 2.0 delivery systems. In response to this new media landscape, this session evaluates eleven new distribution systems for performance support.

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Jul
0

CONTENTS TACTICS: PUTTING YOUR STRATEGY IN ACTION

Your strategy is your plan. Your tactics are how you implement that plan. This session shows you how to implement your content strategy, taking it beyond planning and into action with effective tactics. Learn how to use content tactics to ensure that your content strategy delivers as promised.

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Jul
0

TESTING CONTENTS STRATEGY: WHAT WORKS WHAT DOESN’T

Content strategy is an emerging field of practice that helps get your content under control. Where does testing with users fit in? This presentation answers that question and more by presenting a practical process and illustrating it with mini case studies from Centers for Disease Control and Philips.

By webmaster@stc.org |
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