Content Management and Strategy

Learn how doing content differently will bring you different results. See how a health, a travel, and a finance organization tried a new approach to their content and will never go back to the old one. A health company changed its content from a sales problem into a sales asset. A hotel company transformed editorial […]

Considering structure? Consider this: failure to correctly move legacy content can doom projects. Attend this session and learn best practices related to conversion you need to know from the outset.

The new documentation spans social networking applications, user-generated content, and alternative content types. Organizations are looking at custom strategies for managing content that supports users in particular situations.

Structured authoring is an ideal first step to implementing content management. Structuring content prepares it for reuse and its eventual migration to a content management system, and prepares authors for writing in a structured authoring environment.

This presentation will explain, in non-technical terms, the underlying concepts of the Semantic Web. We’ll explore how these concepts are being used on the web today, and where they’re going in the near future. Finally, we’ll discuss what all this means for people practicing content strategy.