Content Management and Strategy

As technical communication becomes increasingly technical, and as the pace of change accelerates, it’s important for technical communicators to stay informed about new technologies, tools, and trends. That’s the job of Beyond the Bleeding Edge, a session that provides an early warning system for STC members.

Take a journey into the Information Ecosystem where you will discover how structured information lives within your organization. Content is all around you: in places you may least expect. It exhibits predictable properties and behaviors that will help you capture and classify information for better management of your content.

Learn how doing content differently will bring you different results. See how a health, a travel, and a finance organization tried a new approach to their content and will never go back to the old one. A health company changed its content from a sales problem into a sales asset. A hotel company transformed editorial […]

Considering structure? Consider this: failure to correctly move legacy content can doom projects. Attend this session and learn best practices related to conversion you need to know from the outset.

The new documentation spans social networking applications, user-generated content, and alternative content types. Organizations are looking at custom strategies for managing content that supports users in particular situations.