Content Management and Strategy

Structured authoring is an ideal first step to implementing content management. Structuring content prepares it for reuse and its eventual migration to a content management system, and prepares authors for writing in a structured authoring environment.

This presentation will explain, in non-technical terms, the underlying concepts of the Semantic Web. We’ll explore how these concepts are being used on the web today, and where they’re going in the near future. Finally, we’ll discuss what all this means for people practicing content strategy.

Where do we start in discovering the elements of a content strategy in your business and what methods can we use to help plan and implement the resulting strategic vision. By drawing on references to many clients Mekon have worked with over several years, Julian will share his ideas and experiences to help you plan […]

This session introduces attendees to a range of leading CCM systems and describes their functionality. It then outlines a set of typical requirements that attendees can use as a starting point for their own requirements analysis. Finally, it recommends a typical approach attendees can use to engage with vendors and conduct their own research and […]

Today’s customers want content anywhere, anytime, and on any device. Designing for multiple devices means designing responsive content, content that adapts to the device and the customer’s needs. This session provides an understanding of the multi-device world and provides guidelines on developing a responsive content strategy.