Content Management and Strategy

Take a journey into the Information Ecosystem where you will discover how structured information lives within your organization. Content is all around you: in places you may least expect. It exhibits predictable properties and behaviors that will help you capture and classify information for better management of your content.

Learn how doing content differently will bring you different results. See how a health, a travel, and a finance organization tried a new approach to their content and will never go back to the old one. A health company changed its content from a sales problem into a sales asset. A hotel company transformed editorial […]

Considering structure? Consider this: failure to correctly move legacy content can doom projects. Attend this session and learn best practices related to conversion you need to know from the outset.

The new documentation spans social networking applications, user-generated content, and alternative content types. Organizations are looking at custom strategies for managing content that supports users in particular situations.

Structured authoring is an ideal first step to implementing content management. Structuring content prepares it for reuse and its eventual migration to a content management system, and prepares authors for writing in a structured authoring environment.