Your strategy is your plan. Your tactics are how you implement that plan. This session shows you how to implement your content strategy, taking it beyond planning and into action with effective tactics. Learn how to use content tactics to ensure that your content strategy delivers as promised.
Content strategy is an emerging field of practice that helps get your content under control. Where does testing with users fit in? This presentation answers that question and more by presenting a practical process and illustrating it with mini case studies from Centers for Disease Control and Philips.
Why do we waste time and money creating and recreating content instead of planning for content reuse? Why are we still letting content authors plan where their content will “live” on a Web page? What worked for the desktop Web simply won’t work for mobile. As our design and development processes evolve, our content workflow […]
As technical communication becomes increasingly technical, and as the pace of change accelerates, it’s important for technical communicators to stay informed about new technologies, tools, and trends. That’s the job of Beyond the Bleeding Edge, a session that provides an early warning system for STC members.