Where do we start in discovering the elements of a content strategy in your business and what methods can we use to help plan and implement the resulting strategic vision. By drawing on references to many clients Mekon have worked with over several years, Julian will share his ideas and experiences to help you plan […]
This session introduces attendees to a range of leading CCM systems and describes their functionality. It then outlines a set of typical requirements that attendees can use as a starting point for their own requirements analysis. Finally, it recommends a typical approach attendees can use to engage with vendors and conduct their own research and […]
Today’s customers want content anywhere, anytime, and on any device. Designing for multiple devices means designing responsive content, content that adapts to the device and the customer’s needs. This session provides an understanding of the multi-device world and provides guidelines on developing a responsive content strategy.
The important role information products play in user experience is often overlooked. Today, users want information more immediately than ever before. Print manuals no longer suffice; clients increasingly expect Web 2.0 delivery systems. In response to this new media landscape, this session evaluates eleven new distribution systems for performance support.
Your strategy is your plan. Your tactics are how you implement that plan. This session shows you how to implement your content strategy, taking it beyond planning and into action with effective tactics. Learn how to use content tactics to ensure that your content strategy delivers as promised.