The information-development process is ubiquitous, democratic, and mission-critical to any business. But it’s harder than it looks and opportunities to do better are everywhere. How can information development groups help other teams within an organization realize the business value of content strategy and content management?
This presentation elucidates some of the challenges work groups face attempting to adopt content management technologies. Based on the results of an extensive case study and research in the field of technology transfer, the presenter describes how work groups and technology developers can better plan for technology diffusion projects.
This session demystifies strategic planning and demonstrates how technical communication and project management skills can be leveraged in this fascinating and lucrative field. Learn how leading organizations worldwide (Cognos, Hilton, Tata motors, Unibanco, UPS, U.S. Army, Wells Fargo, dozens more) use the “balanced scorecard” to successfully execute their strategies.