Introverted Leadership
Creating Content that Supports Decision Making
The psychology literature has carried articles on how people make decisions for many years, but, unfortunately, this information has not transferred over to technical communication. Yet, understanding how people perceive and use information for making decisions profoundly affects how well information communicates. Based on past experience, people develop a rule-based strategy so they can reliably […]
Free STC Member-Only Webinar: Breaking Down Silos: Introducing a Holistic Approach to Authoring, Publishing, and Content Management
Introduction to Illustrator
In this webinar, we will take a tour of the Illustrator interface, allowing the attendees to become familiar with the major tools used in the software. Then, we will start to create. We will start with basic shapes, allowing attendees to learn how to edit the color, shape and size of shapes. We will go […]
Epic Content Marketing: Content Marketing in a B2B World
Content marketing is now used by 90% of all businesses, yet only 30% of those businesses are finding success. In this session, Joe Pulizzi, founder of the Content Marketing Institute, goes into this marketing challenge and what communication professionals need to do to attract and retain customers with content. Joe’s presentation reviews the latest B2B […]