Summit

May
01

Communicating What We Do, How We Do It, and Why it Takes Time and Money

This session discusses practical techniques for practitioners, business developers, UX managers, and others involved in IT design and development for “deconstructing the Magic” — that is, for explaining in a meaningful, clear, tactful, cogent, and impactful way what we do, how we do it, and why it takes time and costs money. We discuss messaging […]

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May
01

How to Create and Use a Functional Taxonomy (Full Session)

Learn how a training team developed a functional taxonomy that helped provide a clear development structure for an Oracle Finance implementation. The goal was to document business functions, map functions to tasks and software. Finally, the taxonomy aligned functions to identify role-based training and function-based help. Who should attend this session? Everyone

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May
01

Defining and Evaluating Success: Metrics for Information Architects

Demonstrate your impact on your customers and business! Make better design decisions! Discuss and learn to define metrics, evaluate, and articulate the value of your strategic architecture and content initiatives.

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May
01

Content Strategy for Reaching Customers Anywhere

Today’s customers want content anywhere, anytime, and on any device. Designing for multiple devices means designing responsive content, content that adapts to the device and the customer’s needs. This session provides an understanding of the multi-device world and provides guidelines on developing a responsive content strategy.

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May
01

Localizing Images: Cultural Aspects and Visual Metaphors

When we think localization, we usually think of text and screenshots. However, translating images, keeping in mind the cultural ethos of the target audience, is crucial too, especially for marketing-oriented content and websites. In this session, we will look at the cultural aspects that must be considered while localizing images.

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Contact

Society for Technical Communication
11110 Sunset Hills Road | Reston, VA 20195
Email: Info@stc.org
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