Communicating What We Do, How We Do It, and Why it Takes Time and Money
This session discusses practical techniques for practitioners, business developers, UX managers, and others involved in IT design and development for “deconstructing the Magic” — that is, for explaining in a meaningful, clear, tactful, cogent, and impactful way what we do, how we do it, and why it takes time and costs money. We discuss messaging […]
How to Create and Use a Functional Taxonomy (Full Session)
Learn how a training team developed a functional taxonomy that helped provide a clear development structure for an Oracle Finance implementation. The goal was to document business functions, map functions to tasks and software. Finally, the taxonomy aligned functions to identify role-based training and function-based help. Who should attend this session? Everyone
Defining and Evaluating Success: Metrics for Information Architects
Demonstrate your impact on your customers and business! Make better design decisions! Discuss and learn to define metrics, evaluate, and articulate the value of your strategic architecture and content initiatives.
Content Strategy for Reaching Customers Anywhere
Today’s customers want content anywhere, anytime, and on any device. Designing for multiple devices means designing responsive content, content that adapts to the device and the customer’s needs. This session provides an understanding of the multi-device world and provides guidelines on developing a responsive content strategy.
Localizing Images: Cultural Aspects and Visual Metaphors
When we think localization, we usually think of text and screenshots. However, translating images, keeping in mind the cultural ethos of the target audience, is crucial too, especially for marketing-oriented content and websites. In this session, we will look at the cultural aspects that must be considered while localizing images.