SURFING THE PERFECT STORM
Communication methods are transforming at an alarming rate. With rapid advances in global, mobile, and social dialog, how can technical writers keep up? This session will explain the fundamental shifts taking place and provide practical instruction on how information developers can prepare, respond, and succeed.
STRATEGIES FOR THE SOCIAL WEB FOR DOCUMENTATION
The social Web can be perceived as intimidating, live-saving, risky, or a black hole of productivity loss. Learn how to take a strategic approach to integrating social media to accomplish your overall documentation goals.
GOOGLE ANALYTICS: MEASURING CONTENT USE AND ENGAGEMENT
You can use Analytics to measure user engagement with your online docs. I’ll demonstrate how our user education team uses Google Analytics on our developer documentation (http://code.google.com/apis/analytics/) to get insight into how well our documents are serving our users.
CALCULATING ROI FOR DITA
If you are considering DITA, but are trying to figure out whether you can justify the cost and effort, this session is for you. Youll learn how to communicate the rationale for DITA in terms that management understands.
BEYOND THE BLEEDING EDGE
Includes the following topics: iPhone, IPad, Android: A Quick Intro to Developing User Assistance for Mobile Aps, presented by Joe Welinske; Repurposing Software you Already Have: An Example Using Mimic, presented by Gretchen Hambright; and Search Engine Optimization: My Life With Spiders, presented by Robert Rhyne Armstrong.