Content Strategy: Changing the Face of a City
How does a team of content strategists rework a 60,000-page municipal website to bring it down to a fraction of the size while increasing its effectiveness? A panel discussion discusses the framework for the project, and the processes and tensions that drove the project to a successful launch.
Pattern Recognition for Technical Communicators
Pattern recognition is an essential mental strategy for acquiring and disseminating knowledge, though most of us are not aware of it. When applied consciously, technical communicators can employ pattern recognition processes to develop effective documentation more efficiently and help readers orient themselves.
Content Strategy for Reaching Customers Anywhere
Today’s customers want content anywhere, anytime, and on any device. Designing for multiple devices means designing responsive content, content that adapts to the device and the customer’s needs. This session provides an understanding of the multi-device world and provides guidelines on developing a responsive content strategy.
Launching Your Tech Communication Business-Both Sides Now
As employers have to do more with less money and fewer people, the opportunities increase for technical communicators who yearn to escape the corporate environment and launch their own businesses. Find out what it takes to launch a successful tech communication business or a one-person venture.
Migrating Content: How to Tackle the XML-L10N Beast
Learn how to guide your team into XML and CMS and how to transition from a legacy system into a state-of-the-art content development and publishing system. You can let the languages get in the way or tame the XML-L10N beast by using tried and true methods and best practices to make this migration smoother.