Content strategy is a hot topic right now. The rise in corporate awareness of the value of content represents a great opportunity for technical writers to leverage their skills and experience. This session will help you position yourself to take advantage of that opportunity.
In planning for our transformation, Cisco Technical Communications is building an infrastructure of process management and governance to enable content-driven evolution for engaging user experience. Web Analytics and related customer data empower process management changes. Social networking tools and a collaborative content consumption paradigm form the driving factors for user experience.
How do you build a world-class team of information architects? Adopt a collaborative, community-based approach with corporate-level sponsorship. Learn techniques to break down organizational barriers, lead with a common vision and set of goals, navigate tricky political waters, drive change with metrics, and grow IA skills.