Staking Your Claim in the Social Media Frontier
This session explores the roles for technical communicators in social media. The presenter will engage participants with the critical intersections of tech comm and social media competencies for risk management, tone/style development, communication strategies, training, SME knowledge, and strategic integration of multiple social media channels.
Addicted to Meaning: Mental Models for Technical Communicators
This presentation explores how “meaning” works in technical communication, why it fails, and how you can create meaningful documentation. Drawing on the cognitive psychology of mental models and user experience design, Kai shows with examples why minimalism works but FAQs don’t, and how to write for users without irritating them.
Mobile Content Optimization and Publishing
Going Mobile? How to Optimize Content and Format This session will cover an overview of the mobile space. A one-size-fits-all approach will never be optimal, and with the correct techniques and strategies your content can be optimized for multi-device publishing. We will cover content techniques, CSS techniques, and the various publishing formats available.
How to Build a Referral Machine
What do successful websites do that others do not? We’re revealing the common traits all successful websites share and how you can duplicate their techniques. Learn the common pitfalls that prevent websites from succeeding and the simple steps you can take today to start converting visits into referrals.
Make High-Quality Voice Recordings with Simple Equipment
Increase the quality of your voice recordings, easily and at low cost. Learn about microphones, room acoustics, effective techniques, and why audio quality matters-all in simple, nontechnical language.