Monetizing Your Content (Full Session)
In this session, Jack Molisani, the Executive Director of the LavaCon Conference on Digital Media and Content Strategies, will share strategies for how to generate revenue from both legacy content and future content initiatives. Who should attend this session? Managers
The Reluctant Subject Matter Expert (Full Session)
Often our success as technical communicators depends on the cooperation of subject matter experts. What happens when an SME won’t or can’t provide the required information? All is not lost! Drawing on their experiences, the presenters will cover identifying and addressing issues with reluctant SMEs. Elisa and Ann Marie will also act out brief scenarios […]
Parkour: Lessons in Agility (Full Session)
As companies move to Agile, they are implementing shorter development cycles and requiring continuous content delivery. Now add the challenges around a content management system, DITA, legacy content that requires restructuring, localization into 13 languages, a new Help format, and increased customer engagement. With all this, how can 4 writers and 1 subject matter expert […]
Report from 20 Years (Nearly) in the Self-Employment Trenches (Full Session)
In 1995, after 11 years with a company and 20 years in the field, I was downsized and “went out on my own,” as working independently can be euphemistically described. In 2015, I will have worked 20 years this way. This session describes my myriad experiences: why and how clients came and went; how to […]