Design Thinking: Creating Prototypes and Sales Pitches


Adam Bradley
Department of Defense; Senior Technical Writer/Graphic Artist


Online Courses

Design Thinking: Creating Prototypes and Sales Pitches

9 October to 20 November 2020 (Fridays)| 10:00 to 11:00 AM Eastern Time (GMT-4; GMT-5 after 1 Nov)

The session learning activities include learning about the fundamentals of design thinking and creating problem statements to resolve issues. We will also discuss ways of conducting ethnographic research and analyzing found data to brainstorm new concepts, narrow down the focus of ideas, and to develop a persona of the target market. Find inspiration through mood boards, exploring concept themes, product exemplify word charts, journey maps, and data flow diagrams. We will also cover graphic design concepts, basics of drawing, and creating renderings. We will create low-fidelity mockups, wireframes, sketches, and storyboards to test concepts and make rapid improvements. Lastly, we will learn to make high-fidelity prototypes and sale pitches/presentations.

Course outcomes:

  • Learn design thinking
  • Develop and test prototype
  • Create a presentation/sales pitch

Session Descriptions

This session provides an overview of what is design. Learn about design, why it is important, and what is good and bad design. We will identify inspirational design themes that contain inspiring elements that can be brought into your designs. Lastly, we will discuss creating problem statements.

• Critique: learn to constructively critique others and receive feedback. Critique peers’ problem statements.
• Types of questions: discuss the purpose between opened- and closed-ended questions.
• Research methodologies: learn a myriad of research methodologies that can be used to research what is and is not working with the problem statement.
• Visualize findings: learn to depict research findings in a myriad of different formats.

• Critique peers’ visual depictions of research findings.
• Brainstorming methodologies: learn a myriad of brainstorming methodologies that can be used to ideate potential solutions with your problem statement.

• Present a photograph of your brainstorming session for discussion.
• Learn foundations of graphic design: font, colors, vector/raster, mood boards, and Gestalt’s Principals of Design.

• Critique peers’ mood boards.
• Drawing basics: learn different drawing techniques and projections.
• Rendering techniques: learn a myriad of rendering techniques to depict concepts and drawings.

• Critique drawings of concepts.
• Low-fidelity mockups: learn the purpose of creating low-fidelity mockups and a myriad of methodologies for generating them.
• Testing: learn why we test low-fidelity mockups and a myriad of mythologies for testing them.

• Critique peers’ low-fidelity mockups.
• High-fidelity mockups: learn the purpose of creating high-fidelity mockups and a myriad of methodologies for generating them.
• Sales pitch: learn the reason for creating a sales pitch and discuss developing a presentation.


Adam Bradley works as a Senior Technical Writer/Graphic Artist and develops aerospace documentation solutions for the Department of Defense (DoD). He has a Bachelor of Fine Arts in Industrial Design from Savannah College of Art and Design (SCAD) and a Master of Business Administration from Georgia Southern University (GSU). Adam is currently pursuing a Master of Science in Information Technology — Business Intelligence & Analytics from Purdue University Global. He received his Adobe Certified Expert certification from Adobe for Adobe Illustrator Creative Cloud 2015, Project Management Professional (PMP) certification from the Project Management Institute (PMI), and a certificate for Agile Project Management from the University of Maryland. Please feel free to visit his website at or reach out to him at

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