Designing Powerful and Compelling Infographics


Mike Parkinson
President, Billion Dollar Graphics


Online Courses

Designing Powerful and Compelling Infographics

23 October-13 November 2018 (Tuesdays) | 10:00-11:00 AM EDT (GMT-4)

Learn to turn your words and data into clear, communicative, compelling graphics. Powerful visuals improve understanding, recollection, persuasion, and increase the likelihood that your audience will adopt your content.

This online course shows you how to communicate even the most complex content in a way that is impactful and unforgettable. No design skill is needed.

Takeaways include the following:

  • Make any complex idea easy to understand in three steps
  • Learn to turn ideas, text and data into graphics
  • Visualize and better communicate your solutions
  • Make professional graphics that are clear, communicative, and compelling
  • Get tips and the latest tools
  • Know where to go to find the right imagery at the right price

Session Descriptions

Goal: Know how (and why) to enhance audience understanding, recollection and adoption.

Get the foundation from which you make powerful, effective infographics. Improve the quality of all technical communication by learning the secrets behind enhancing audience understanding, recollection and adoption. The first session is the most important and valuable.

Goal: Know how to conceptualize successful infographics.

Learn the how to turn words and data into clear, compelling infographic concepts. Get tools and tips to do it the right way… fast!

Goal: Know best practices for rendering professional infographics. (Know makes a visual look professional.)

Get the best practices and free / low cost tools that designers use to make the best infographics. See how to turn unprofessional graphics into professional looking infographics.

Goal: Know how to render graphics yourself (or where to buy what you need).

Get tips, tricks and step-by-step instructions to make high quality graphics in Microsoft PowerPoint, Adobe Illustrator, and other graphic tools—as needed.


Mike Parkinson (CPP APMP Fellow) is 1 of 36 Microsoft PowerPoint MVPs in the world. He is an internationally recognized visual communication expert, trainer and award-winning author. Mike regularly works with and trains at large companies (e.g., Microsoft, Dell, Lockheed Martin, Subaru, FedEx) and at international conferences (e.g., STC, ATD, APMP, Training Magazine). Mike is a partner at 24 Hour Company (, a premier creative services firm. His Billion Dollar Graphics book and Graphic Cheat Sheet ( help organizations and agencies achieve their goals using clear, compelling graphics.

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