Designing for Non-Designers Nov 2024

INSTRUCTORS:

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Online Courses

Designing for Non-Designers

Mondays, 4 November through 2 December 2024

(final assignments due the week following the final class)

 

Asynchronous course

Registration closes on 3 November 2024

THIS IS AN ASYNCHRONOUS COURSE. The recording for each week’s session will be opened on Monday morning. Students may view the recording at a time convenient for them. Homework assignments will be due on the day and time specified by the instructor. There will be an optional live session for students to ask the instructor questions in real time that will be scheduled at a future date within the course window. More live sessions will be scheduled if there’s interest. 

Do you struggle to make your documents look good? Do you wish you had some design tips to make your documents, or presentations look appealing to your audience?

Learn about the principles of design that can be applied to any project you’re working on. Often, projects don’t have the budget to bring in a graphic designer, but with this course, you’ll learn how a graphic designer thinks, tools they use, and how you can apply this to your own work.

By the end of the course, you won’t be thinking just about how to make something look pretty, but how you can direct your audience’s attention to where you need them to look. This is the power of using the principles of graphic design in your work.

Objectives

You will learn how to:

  • Apply the principles of graphic design to your print pieces, websites, social media posts, emails, and presentations so the content resonates with your audience
  • Use psychology to direct your audience’s eyes to where you want them to look
  • Use free and affordable tools to create better graphics quickly and easily
  • Redesign examples (or your own work) so that it applies the principles of design
  • Design a simple infographic, Word or PowerPoint template

Intended Audience

This course is for design beginners and anyone that creates their own graphics, white pages, flyers, social media posts, infographics, presentations, diagrams, etc. and who wants to learn how to design them, so they are more appealing, resonate with their audience, and are visually engaging. During this course, we will go over design principles so that even if you are new to design, you will leave with guidance on how to make your graphics appeal to your audience.

Prerequisites

Ability to use a Mac or PC with a working knowledge of how to use Microsoft Word and PowerPoint. Willingness to learn new tools.

For current CPTC certificants: This course provides 6 CEUs for recertification, in the Project Planning, Visual Communication, and /or Production Delivery core compentency areas.

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Access to our industry-leading publications: Intercom, Technical Communication journal, STC’s Notebook blog, newsletters, and the Body of Knowledge (TCBOK).

Education

The educational opportunities that STC members gain access to offer a breadth of continuing education knowledge in a variety of formats including webinars, online courses, Summit sessions, and more.

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Contact

Society for Technical Communication
Phone: +1 (703) 522-4114 | Fax: +1 (703) 522-2075
3251 Blenheim Boulevard | Suite 406 | Fairfax, Virginia 22030
Email: STC | Map it!

About

The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.

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