Usability 101: What Every Organization Needs to Know

INSTRUCTORS:

Guiseppe Getto, PhD
President and Founder, Content Garden, Inc.

Categories

Online Courses

Usability 101: What Every Organization Needs to Know

10 July-14 August 2018 (Tuesdays) | 2:00-3:30 PM EDT (GMT-4)

Is your organization struggling to create usable websites, documentation, or applications? Are you getting a lot of customer complaints about your products or services and you’re not sure where to start?

This six-session, online course provides you with the basic skills needed to understand and implement usability testing and research on any type of project. Covering all the essentials of usability, including segmenting customers, recruiting test users, creating a research plan, conducting usability testing and field research, and analyzing results, this course will help you go from usability zero to usability hero.

You’ll Learn How to:

  • Understand and apply the core components of usability: learnability, efficiency, memorability, errors, satisfaction.
  • Understand all phases of usability testing and user research, including identifying test users, conducting usability tests and user interviews, and analyzing results.
  • Create an effective UX strategy for assessing your organization’s products and services on an ongoing basis to ensure maximum customer satisfaction.
  • Understand how to analyze different kinds of UX data, from error logs to customer interviews.
  • Develop personas for your users to help your design or documentation team keep them in mind in future product iterations.

Relevance to STC members: Usability has long been an essential skill set for for technical communicators, but it’s core skill sets and best practices have changed radically in the past 5-10 years. Learn the best practices that UX professionals are using today and how you can apply them within your own organization to improve customer engagement and retention.

Session Descriptions

Introduces usability, gives a brief history of how it has changed over time, and describes the core components of usability: learnability, efficiency, memorability, errors, satisfaction.

Introduces the MAST framework and explains how to create goals for your user research that are simple, effective, and measurable.

Explains how to prepare a user research project by segmenting customers, recruiting test users, drafting usability testing and interview scripts, and selecting appropriate tools.

Introduces best practices in conducting user research, including tips for conducting usability tests and user interviews, collecting existing data, and storing data for later analysis.

Explains how to analyze user data of various kinds, including usability testing videos/notes, interview videos/transcripts, and existing data like error logs and customer complaints.

Explains how to craft effective deliverables from your user research, including personas, usability reports, and annotated prototypes. Also explains how to maintain your new UX strategy long-term to ensure you are always improving the experiences your customers have.

Bio:

Guiseppe Getto is an Assistant Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm: http://contentgarden.org/. He consults with small businesses and non-profits from a variety of industries who want to develop better content, better SEO, better writing, better websites, better user experiences, and better reach for their target consumers. He has taught at the college level for over ten years. During that time, he has also consulted and formed research and service-learning partnerships with many non-profits and businesses, from technical writing firms to homeless shelters to startups. He is also a poet. His first book, Familiar History, is currently available from Finishing Line Press: http://guiseppegetto.com/poetry/. Read more about him at: http://guiseppegetto.com.

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