UX Writing: Website Best Practices and Testing Your Text


Melissa Eggleston
Founder; Birdcall


Online Courses

UX Writing: Website Best Practices and Testing Your Text

Asynchronous course

10 to 31 January 2022 (Mondays)

Want to feel confident that your writing is following UX best practices for websites? Need to make sure that your public-facing text connects well with target audiences?
In this 4-week asynchronous course, you will learn about UX writing for websites for non-technical audiences. You’ll have practical assignments to learn important concepts and skills that a UX writer needs to know. You’ll even learn ways to test your text to increase the probability of success.

Click here for a personal introduction from Melissa Eggleston.


  • Describe fundamentals of great online communication
  • Determine and document website communication goals
  • Assemble a content plan for your website
  • Write for how people read online
  • Adapt text to me more inclusive and accessible
  • Follow best practices for the design and organization of online text
  • Best practices for microcopy
  • Know best practices for mobile devices
  • Identify ways to test text on websites
  • Practice testing text yourself
  • Become confident in your online writing skills for websites
  • Feel energized to add new skills and knowledge to improve your career

Intended audience: Technical communicators and students looking to expand their online UX writing skills for websites for non-technical audiences.

This is a beginner to intermediate class. No prior experience writing for websites is necessary. You will need to select a website to review and work with during these 4 weeks. This can be your work website, a personal website, or a website you don’t have any ownership in (but that you enjoy!) We remember best by doing, so expect practical, hands-on assignments.

Session 1: Foundations of Great Online Communication

Session 2: Writing for Websites

Session 3:  Designing and Organizing Your Writing

Session 4:  Testing Your Content

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