UX Writing: Website Best Practices and Testing Your Text
8 to 29 March 2021 (Mondays)
Want to feel confident that your writing is following UX best practices for websites? Need to make sure that your public-facing text connects well with target audiences?
In this 4-week asynchronous course, you will learn about UX writing for websites for non-technical audiences. You’ll have practical assignments to learn important concepts and skills that a UX writer needs to know. You’ll even learn ways to test your text to increase the probability of success.
Click here for a personal introduction from Melissa Eggleston.
● Describe fundamentals of great online communication
● Determine and document website communication goals
● Assemble a content plan for your website
● Write for how people read online
● Adapt text to me more inclusive and accessible
● Follow best practices for the design and organization of online text
● Know best practices for mobile devices
● Identify ways to test text on websites
● Practice testing text yourself
● Become confident in your online writing skills for websites
● Feel energized to add new skills and knowledge to improve your career
Intended audience: Technical communicators and students looking to expand their online UX writing skills for websites for non-technical audiences.
This is a beginner to intermediate class. No prior experience writing for websites is necessary. You will need to select a website to review and work with during these 4 weeks. This can be your work website, a personal website, or a website you don’t have any ownership in (but that you enjoy!) We remember best by doing, so expect practical, hands-on assignments.
Session 1: Foundations of Great Online Communication
Session 2: Writing for Websites
Session 3: Designing and Organizing Your Writing
Session 4: Testing Your Content