FREE Repeat Webinar: Understanding the Basics of Crisis Communication Copy

Disasters -- such as pandemics, hurricanes, floods, tornadoes, wildfires, or earthquakes -- can strike at any time. Effective crisis communication can mitigate the problems caused by a disaster and help people and businesses get back to normal. This webinar will provide effective practices for communicating in times of crisis, and guidelines for promoting business continuity.

FREE Webinar: Understanding the Basics of Crisis Communication

Disasters -- such as pandemics, hurricanes, floods, tornadoes, wildfires, or earthquakes -- can strike at any time. Effective crisis communication can mitigate the problems caused by a disaster and help people and businesses get back to normal. This webinar will provide effective practices for communicating in times of crisis, and guidelines for promoting business continuity.

FREE for STC Members Webinar: 2018-2019 Salary Database: Utilizing the Information and Key Trends Copy Copy

Governance may not be a “four letter word” but in many organizations that’s exactly how it’s treated. Governance is key in all organizations that create content, and it’s especially important in regulated industries where content must be scrutinized and verified before it’s made available to the public. Often it’s blamed for slowing down the creative process, or increasing time-to-market. Those aren’t features of “governance”, but are indicative of a poor or inappropriate implementation. Join me as I explain why governance is important and how you can streamline your governance process.

FREE for STC Members: Certified Professional Technical Communicator: Intro to Foundation and Practitioner Levels

Governance may not be a “four letter word” but in many organizations that’s exactly how it’s treated. Governance is key in all organizations that create content, and it’s especially important in regulated industries where content must be scrutinized and verified before it’s made available to the public. Often it’s blamed for slowing down the creative process, or increasing time-to-market. Those aren’t features of “governance”, but are indicative of a poor or inappropriate implementation. Join me as I explain why governance is important and how you can streamline your governance process.

Anticipating the Reader’s Response: Straightforward Communication with Kindness

As technical communicators, we have to deliver messages that range anywhere from good news to bad news to persuasive calls-to-action. Our readers are real people, who appreciate a direct voice and clarity, but they also appreciate cordiality. Thus, composing these messages can be challenging, as there's much a writer has to negotiate in a rather limited space. How, then, do we maintain objectivity while building goodwill with our audience?

Meet Your Customers: An Introduction to Jobs-to-be-Done

Jobs-To-Be-Done (JTBD) is a customer-centered approach that helps identify the “secret sauce” to your customers’  success – their motivation – and anticipated outcomes when performing a job. In this webinar, we will briefly discuss the JTBD theory, needs framework, and the job story format. Donn will demonstrate how to build out a short job story. You’ll have some time for hand-on practice. Finally, he will  describe how JTBD can lead to opportunities for innovation.