Free STC Member-Only Webinar: Content and Customers Are King: Why Content Created by Technical Communicators Can Be a Driving Force for Increased Revenue

It’s happening, whether we want it to or not, we are fast approaching a convergence of content. Content is the foundation on which customer experiences are built, be it text, imagery, video, or audio. From “snackable content” to chatbots it all is going to need content designed to be structured, tagged, and written for reuse across multiple deliverables. But it isn’t going to magically happen overnight. Discover how to take a systematic approach to understanding what is driving the convergence and how to engineer our content to realize it’s full potential to deliver value to our customers.

Free STC Member-Only Webinar: The Content Convergence Has Arrived

It’s happening, whether we want it to or not, we are fast approaching a convergence of content. Content is the foundation on which customer experiences are built, be it text, imagery, video, or audio. From “snackable content” to chatbots it all is going to need content designed to be structured, tagged, and written for reuse across multiple deliverables. But it isn’t going to magically happen overnight. Discover how to take a systematic approach to understanding what is driving the convergence and how to engineer our content to realize it’s full potential to deliver value to our customers.

Web Writing for Technical Writers

Do you want to learn how to write persuasively for the web? Do you need to become a more effective web writer? In this course, you will gain tips for developing content to make your web writing more successful. You will learn principles of digital rhetoric, discover how to research, optimize, and organize your content, think about storytelling, improve SEO, and consider information design and visual appeal. Become a more engaging web writer and editor by learning how to combine principles of marketing, rhetoric, and professional writing to create captivating content your audience will love!

Designing and Delivering Online Training for International Audiences

The online environment provides organizations with important global opportunities related to developing and delivering instructional materials. Addressing international learning needs and expectations, however, is complex. Technical communicators can benefit from strategies for understanding how cultural and technical factors affecting online training in global cyberspace. This webinar presents strategies for addressing such factors. By using ideas from cognitive science, cultural anthropology, and systems studies, the presenter will review methods for addressing challenges in these new training environments.

What is Technological Adaptability?

Technological adaptability is a required skill for most technical communicators. In this session, we will explore what it means to be technologically adaptable and how communicators can start building this skill today.