A “Brand” New Approach to Building Your Personal Brand


Susan Kelley
Senior Content Strategist, Medidata


December 12, 2023 - 2:00 PM


December 12, 2023 - 3:00 PM

A “Brand” New Approach to Building Your Personal Brand

Tuesday, 12 December 2023; 2:00 to 3:00 PM Eastern time

In this interactive webinar, you will learn how to “elevate your relevance” by building and maintaining a strong personal brand in the technology sphere. All too often, writers and content creators are overlooked as the strong anchors to development, even though we all know our contributions are essential for strong documentation.  This webinar is applicable not just for writers, though – anyone looking to advance their profile, seek a promotion, or just to be included on the most interesting projects will take away valuable tools and tips.

Building your personal brand is an ongoing process and involves much, much more than just occasionally updating LinkedIn or retweeting company content. Together, we’ll explore the best of the available tools, from Blogs to TikTok, to make sure you are the one whose name comes up when you aren’t in the room – in the very best ways!

I look forward to sharing my experience and techniques with you to boost your presence and solidify your credibility across domains.



  • To clarify and distinguish aspects of personal branding, both traditional and online.
  • To provide easy-to-implement strategies for creating and building a personal brand.
  • To leave every attendee with actionable items to create a bolder, bright profile in the ways that best fit their goals.

For current CPTC certificants: This webinar provides 2 CEUs for recertification, in the Content Management and Visual Communication core competency areas.

Frequently Asked Questions

When do education events take place?

Webinars are held on a variety of days. The times are always published as Eastern time (GMT-5/-4)

A majority of online courses are held at times as to not conflict with webinar times.

When will I receive the GoTo Webinar/GoTo Meeting instructions for an event?

Registered attendees for webinars will receive the GoTo Webinar instructions shortly after they have completed the registration. An email will be sent from “STC Education Department”.

Registered attendees for online course will receive the logon instructions for the live sessions and learning management site at least one (1) day before the online course begins.

To participate in a webinar and an online course, you must be able to access GoTo Webinar or GoTo Meeting, STC's online meeting space. Check system requirements for GoTo Webinar and GoTo Meeting prior to joining. GoTo Webinar and GoTo Meeting are a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.

I registered for an online course, what are my next steps?

Once you register for an online course, you will receive a confirmation receipt that day. Attendees will receive the login instructions for STC's learning management site at least one (1) days before the course begins.

I registered for a webinar, but will be unable to attend. Will a recording be available?

All webinar registered attendees receive an email with a link to the recording, and an evaluation link following the webinar.

I registered for an online course, but cannot attend at that time. Will I receive a refund?

If you are unable to attend the live sessions for an online course, the instructor may allow you to view the recordings of the sessions as an alternative. If you decide you want to cancel your registration you must do this prior to the second session. You will receive a refund, minus a $75 administrative fee. STC will also consider transferring your registration fee to another online course. This option is available only for courses in the same calendar year.

I want to take a specific course that isn't listed online. Will it be offered in the future?

STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC may offer it again in the following year.

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