Branding, Categorization, and Colorblindness: Using Color Strategically in Data Visualizations

Speakers

Ann K. Emery
Founder and Lead Information Designer, Emery Analytics, LLC

Start

September 27, 2017 - 2:00 PM

End

September 27, 2017 - 3:00 PM

Branding, Categorization, and Colorblindness: Using Color Strategically in Data Visualizations

Visualizing data through charts, graphs, and diagrams helps you deliver bite-sized information that viewers can understand at a glance and retain for the long run. Effective data visualization involves multiple skill sets, including critical thinking skills like translating technical findings for non-technical viewers, computer skills like selecting the right software program, and storytelling skills like using titles, annotations, labels, and color to distill dense spreadsheets into visuals that your audience can actually use.

Adding color to graphs is simultaneously the easiest and hardest technique to nail. Color is about much, much more than making your graphs look pretty. When used well, color can enhance branding, guide viewers’ eyes to the most important pieces of the graph, and reinforce the underlying nature of the variables, all while being legible when photocopied in black and white and for people with colorblindness.

Rather than providing a broad overview of data visualization, this webinar will dive deeply into color. You’ll learn techniques for using color more strategically than you ever have before. You’ll also view before/after makeovers from real projects so you can begin thinking about how to apply these techniques to your own work.

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