BUILDING A BUSINESS-DRIVEN GLOBALIZATION STRATEGY FOR CONTENT

Developing a content strategy for a major corporation that has over 300 products is challenging enough, but when you add in the need to support customers and dealers in over 180 countries around the world it takes it to a whole new level. How do you decide where to focus your translation and globalization investments to get the best customer experience?

In this Web seminar, you will learn:

• The challenges of providing content in support of a global corporation
• Where you are in terms of the content experience around the world
• How globalization is not just about translation