Content Designed for Your Audience

It is often said that content strategy starts with the business need, but we should say content strategy starts with your audience. Without an audience, you don't have a business goal. In this session you will learn how to understand your audience's demand for content and how to meet that need. If that's starting to sound like user experience design (UX), you're not far off. You will also learn about the content-focused tools you can use to better understand what your audience needs from you.