Speakers
Dr. Guiseppe Getto
Associate Professor of Technical Communication, Mercer UniversityStart
June 20, 2018 - 2:00 PM
End
June 20, 2018 - 3:00 PM
Content Marketing: Tools, Tricks, and Best Practices
Content marketing is all the rage these days, and for good reason: consumers are becoming increasingly picky about the advertising they receive. They want advertising to stay far away from them where they can access it only if, and when, they want to. What do they want instead? Content! Blog posts, user guides, how-to videos, and other helpful information is what attracts and maintains customers in today’s marketplace.
You may have heard about content marketing, and may even have dabbled in it, but as one of the newest forms of marketing out there, you might not know what its best practices look like, what skills you need to brush up on to do it effectively, or what tools are available.
In this webinar you’ll learn:
- How to find your content niche when doing content marketing for small business.
- How to create a sustainable plan for developing, publishing, and promoting content.
- How to improve your content marketing plan over time.
The key to content marketing, you see, is to consistently deliver the right content to the right people at the right time for the right reasons. Do that and you will attract and retain a loyal audience of potential customers.
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