June 20, 2018 - 2:00 PM
June 20, 2018 - 3:00 PM
Content Marketing: Tools, Tricks, and Best Practices
Content marketing is all the rage these days, and for good reason: consumers are becoming increasingly picky about the advertising they receive. They want advertising to stay far away from them where they can access it only if, and when, they want to. What do they want instead? Content! Blog posts, user guides, how-to videos, and other helpful information is what attracts and maintains customers in today’s marketplace.
You may have heard about content marketing, and may even have dabbled in it, but as one of the newest forms of marketing out there, you might not know what its best practices look like, what skills you need to brush up on to do it effectively, or what tools are available.
In this webinar you’ll learn:
- How to find your content niche when doing content marketing for small business.
- How to create a sustainable plan for developing, publishing, and promoting content.
- How to improve your content marketing plan over time.
The key to content marketing, you see, is to consistently deliver the right content to the right people at the right time for the right reasons. Do that and you will attract and retain a loyal audience of potential customers.
Frequently Asked Questions
When do education events take place?
Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).
A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.
When will I receive the GoTo Webinar instructions for an event?
Registered attendees will receive the GoTo Webinar instructions three (3) hours before the webinar begins, approximately at 11:00 AM EDT/EST.
Registered attendees will receive the GoTo Webinar instructions one (1) day before the online course begins.
To participate in a webinar and an online course, you must be able to access GoTo Webinar, STC’s online meeting space. GoTo Webinar is a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.
I registered for an online course, what are my next steps?
Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC’s course management site, which attendees will receive the login instructions two (2) days before the course begins.
If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.
I registered for a webinar, but will be unable to attend. Will a recording be available?
If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.
I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?
If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable. Online registration closes one-two business days before the education event begins.
I want to take a specific course that isn't listed online. Will it be offered in the future?
STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.
Have an Education Question? Contact Us!