Is Content Strategy the Future of Work in Technical Communication?


Dr. Guiseppe Getto
President and Founder, Content Garden, Inc.


January 24, 2018 - 2:00 PM


January 24, 2018 - 3:00 PM

Is Content Strategy the Future of Work in Technical Communication?

Content strategy is fast becoming one of the key methods by which communication experts can help deliver useful information to a variety of audiences. But how do technical communicators enter into this mix? After all, we are often responsible for delivering essential content to internal and external audiences. We help people get work done and translate difficult concepts into plain language. We are excellent writers and editors. And with content management systems, online help documentation, and other forms of consumer-centered communication becoming key factors in customer retention, does the future technical communicator look like a content strategist?

Using data from my own research into content strategy work in the academic, private, and non-profit sectors, in addition to research amassed from authoritative academic and industry sources, I lay out a roadmap for how technical communicators can contribute to their organizations’ content strategies. This roadmap includes: opportunities and limitations of technical content in an organization’s lifecycle, how emerging technologies and content systems are changing the way we think about content, and how technical communicators can start to use the skills they already possess to help improve their organizations’ public-facing content. Ultimately, I provide next steps in the journey toward future-ready content, including skills that will be increasingly in demand in the next 5-10 years for technical communicators of all stripes.

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