How to Create Quality Content By Going Back to Basics



March 22, 2023 - 1:00 PM


March 22, 2023 - 2:00 PM

How to Create Quality Content By Going Back to Basics

Wednesday 22 March 2023; 1:00 to 2:00 PM Eastern time (GMT -4)

A shared understanding of quality content is the first step toward delivering exceptional technical communications and documentation. Learn how the LinkedIn Knowledge Management Solutions (KMS) team defined and developed the KMS Quality Program (QP) with existing resources and a timeless textbook. This session is a show and tell on how to do the basics well. Equally important is how to influence your partners and peers with lightweight education making them informed advocates.   

The textbook “Developing Quality Technical Information,” 2nd edition was the foundation for developing our quality program pillars and quality characteristics. Once the team agreed on a shared definition of quality, we standardized our approach to content development and content strategy as well as the review process for partners and peers.  To ensure buy-in with our 70+ partners—Product Managers, Product Operations Managers, Product Marketing Mangers, and Legal—we also deployed the Partner Education Program (PEP).


The LinkedIn KMS Quality Program offers a flexible and scalable approach to content creation. The objective of this session is to offer a framework for standardizing content quality, content development, content strategy, and content reviews. It also offers a framework for influencing and educating partners, so they become informed advocates.

Attendee Takeaways:

After attending this session, attendees will be able to: 

  • Define your quality pillars and quality characteristics.
  • Tier your content development to ensure the level of effort is commensurate with the intended outcome. 
  • Educate partners so they become your advocates and manage change with Prosci ADKAR.


For current CPTC certificants: This webinar provides 2 CEUs for recertification, in the Project Planning, Written Communication or Reviewing and Editing core competency areas.

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