Creating a Content ROI Attribution Formula


James Goldman
Sr. Manager of Content Marketing, Equinix


June 28, 2017 - 2:00 PM


June 28, 2017 - 3:00 PM

Creating a Content ROI Attribution Formula

Return on investment (ROI) is a mathematical equation. Determining the value of investments in content can be a tricky proposition. If you can’t place a value on your content, you can’t do the math.

Determining ROI not only requires we understand the value of our content—and what it costs to create, manage, and deliver—but it also requires consistency. To make the calculation meaningful, you’ll need to ensure you’re comparing apples to apples and oranges to oranges.

 In this webinar we will examine the need for normalizing measurements, making sense of key performance indicators, and communicating the value of digital content production improvements in ways that are meaningful to management.

Frequently Asked Questions

When do education events take place?

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I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?

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I want to take a specific course that isn't listed online. Will it be offered in the future?

STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.

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