CUSTOMER JOURNEY MAPS: VISUALIZING AN ENGAGING CUSTOMER EXPERIENCE

Speakers

Donn DeBoard
Presenter

Start

August 21, 2013 - 2:00 PM

End

Address

9401 Lee Highway, Suite 300, Fairfax, VA 22030   View map

Customer Journey Maps visually illustrate your customer’s experience using your product. We’ll define customer journey maps, their components, and how to create them. We’ll discuss the benefits of customer journey maps and how we can measure success. Finally, you’ll create a customer journey map for a real-world situation.

 

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Email: STC | Map it!

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The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.

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