April 25, 2018 - 2:00 PM
April 25, 2018 - 3:00 PM
Four (4) Ways to Make Your Copywriting Super Persuasive
This instructional webinar will offer four strategies for improving the persuasiveness of written copy. The content will offer tips and techniques for inspiring a reader to continue on with the content, travel down a sales path, and then take action—either by signing up for an email list, making a purchase, requesting more information, or picking up the phone.
The webinar will address how to motivate readers and bust myths that lead to the creation of cliched and tired content. Attendees will gain awareness of why used-car-salesmen pitches do not get results in our modern world. Main points covered will focus on how to cut meaningless phrases, how to use numbers to show readers specifics, how to get to the point, and finally, the importance of focusing on value.
Attendees will receive actionable insight that they will be able to implement and execute on their own. By improving their written content, they will be able to better connect with their audience, appeal to their readers’ needs, and realize enhanced results!
Frequently Asked Questions
When do education events take place?
Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).
A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.
When will I receive the GoTo Webinar instructions for an event?
Registered attendees will receive the GoTo Webinar instructions three (3) hours before the webinar begins, approximately at 11:00 AM EDT/EST.
Registered attendees will receive the GoTo Webinar instructions one (1) day before the online course begins.
To participate in a webinar and an online course, you must be able to access GoTo Webinar, STC’s online meeting space. GoTo Webinar is a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.
I registered for an online course, what are my next steps?
Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC’s course management site, which attendees will receive the login instructions two (2) days before the course begins.
If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.
I registered for a webinar, but will be unable to attend. Will a recording be available?
If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.
I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?
If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable. Online registration closes one-two business days before the education event begins.
I want to take a specific course that isn't listed online. Will it be offered in the future?
STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.
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