Free STC Member-Only Sponsored Webinar: How to Super Charge Your Project Analysis through Google Event Tracker

Rule one in writing: know your audience. Project Analysis begins with building a reader profile. With a proper reader profile, writing to an audience becomes easy. The message is specific, needs can be anticipated. Using this method documentation will increase product value and customer loyalty.

Building a reader profile is difficult, because the reader never stays the same. Needs change over time, new types of readers emerge with every product release, and technology changes the way audiences expect to interact with documentation. Have you talked to Alexa lately?

Fortunately, with advanced HTML5 outputs that use Google analytics technical writers can now use their audience behavior to build better profiles, measure and predict changes in needs, and test the efficiency of documentation. Google analytics will show visits to documentation through page views, sessions and bounce rates. Google Event tracking shows engagement through scrolling text, TOC item clicks and video plays. Using both will show you where your audience is going and what they do when they get there. Having this information will super charge anyone’s project analysis.

This presentation will go over:

• The definition of Google Events and how they differ from standard Google analytics.
• How Google Events tracking works and how to incorporate it to your published outputs.
• How to read a Google Events report.
• How to build a Project Analysis Strategy with Google Events Tracking.

After the presentation the attendees will understand Google Events tracking and how it would benefit a content strategy. They will also be able to detail a solid analytics strategy to upper management and work with an analytical strategy handed to them.