Free STC Member-Only Sponsored Webinar: How to Super Charge Your Project Analysis through Google Event Tracker


Christopher Ward
V.P. of Sales and Marketing WebWorks, a Division of Quadralay Corporation


August 29, 2018 - 2:00 PM


August 29, 2018 - 3:00 PM

How to Super Charge Your Project Analysis through Google Event Tracker

Rule one in writing: know your audience. Project Analysis begins with building a reader profile. With a proper reader profile, writing to an audience becomes easy. The message is specific, needs can be anticipated. Using this method documentation will increase product value and customer loyalty.

Building a reader profile is difficult, because the reader never stays the same. Needs change over time, new types of readers emerge with every product release, and technology changes the way audiences expect to interact with documentation. Have you talked to Alexa lately?

Fortunately, with advanced HTML5 outputs that use Google analytics technical writers can now use their audience behavior to build better profiles, measure and predict changes in needs, and test the efficiency of documentation. Google analytics will show visits to documentation through page views, sessions and bounce rates. Google Event tracking shows engagement through scrolling text, TOC item clicks and video plays. Using both will show you where your audience is going and what they do when they get there. Having this information will super charge anyone’s project analysis.

This presentation will go over:

  • The definition of Google Events and how they differ from standard Google analytics.
  • How Google Events tracking works and how to incorporate it to your published outputs.
  • How to read a Google Events report.
  • How to build a Project Analysis Strategy with Google Events Tracking.

After the presentation the attendees will understand Google Events tracking and how it would benefit a content strategy. They will also be able to detail a solid analytics strategy to upper management and work with an analytical strategy handed to them.

Frequently Asked Questions

When do education events take place?

Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).

A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.

When will I receive the Adobe Connect instructions for an event?

Registered attendees will receive the Adobe Connect instructions three (3) hours before the webinar begins, approximately at 11:00 AM EDT/EST.

Registered attendees will receive the Adobe Connect instructions one (1) day before the online course begins.

To participate in a webinar and an online course, you must be able to access Adobe Connect, STC's online meeting space. You can test your Adobe Connect connection here. Adobe Connect is a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.

I registered for an online course, what are my next steps?

Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC's course management site, which attendees will receive the login instructions two (2) days before the course begins.

If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.

I registered for a webinar, but will be unable to attend. Will a recording be available?

If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.

I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?

If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable.  Online registration closes one-two business days before the education event begins.

I want to take a specific course that isn't listed online. Will it be offered in the future?

STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.


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