Free STC Member-Only Sponsored Webinar: Publishing Tools for Product Manuals, Distribution and Transition of Manuals from Paper to Other Media

Speakers

Ken Cook
President & CEO of Ken Cook Co.

Start

September 26, 2018 - 2:00 PM

End

September 26, 2018 - 3:00 PM

Publishing Tools for Product Manuals, Distribution and Transition of Manuals from Paper to Other Media

Equipment publication managers are inclined to print large quantities of product manuals at low unit prices and ship them to distribution centers to inventory and be available for purchase by dealers and customers. The lag time from order of a manual to delivery to a customer can take a week to more than a month with many touch points. Rapid and many design changes in the product can make the manuals obsolete which results in scrapping inventory and consequential costs to reprint plus shipping.

What if you employ technology from a single source to digitally print a single copy or provide the manually digitally directly to the customer or dealer, avoiding inventory, touch points and scrapping obsolete manuals? Those are achievable objectives using advanced publishing tools. Using a publishing storefront you could make product manuals a revenue stream and profit center. Attendees will learn about the advanced processes and other tools to automatically price the manuals at preset tiers, offer options in presentation and media.

Frequently Asked Questions

When do education events take place?

Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).

A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.

When will I receive the GoTo Webinar instructions for an event?

Registered attendees will receive the GoTo Webinar instructions three (3) hours before the webinar begins, approximately at 11:00 AM EDT/EST.

Registered attendees will receive the GoTo Webinar instructions one (1) day before the online course begins.

To participate in a webinar and an online course, you must be able to access GoTo Webinar, STC's online meeting space.  GoTo Webinar is a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.

I registered for an online course, what are my next steps?

Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC's course management site, which attendees will receive the login instructions two (2) days before the course begins.

If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.

I registered for a webinar, but will be unable to attend. Will a recording be available?

If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.

I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?

If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable.  Online registration closes one-two business days before the education event begins.

I want to take a specific course that isn't listed online. Will it be offered in the future?

STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.

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The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.

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