Speakers
Debra Murphy
President and Marketing Consultant, Masterful Marketing, LLCStart
June 13, 2018 - 2:00 PM
End
June 13, 2018 - 3:00 PM
Content and Customers Are King: Why Content Created by Technical Communicators Can Be a Driving Force for Increased Revenue
It’s no secret that content marketing has become a widely established practice. It’s the best way to build trust and loyalty with your target audience. Although the process sounds simple – attract prospects with content relevant to each stage of their buying journey – implementing the right content that offers value and eliminates the pain points can be overwhelming.
The buyer’s journey is simply a series of questions that must be answered along the decision path to purchase. And the answers are in the educational content provided mostly at the top of the inbound marketing funnel. This content, which educates and informs, is better written by those who can take a complex subject and make it easy to understand.
The objective of the webinar is to provide an overview of inbound marketing and how content is used to attract your ideal target customer and take them through the buyer’s journey. We will then dive into the types of content needed throughout the customer journey. Finally technical communicators will learn how they can help marketing satisfy the content needs of the customer, what types of content they are best-suited to contribute and how the content they produce can be a driving force for increase revenue of their organization.
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