Free STC Member-Only Webinar: Content and Customers Are King: Why Content Created by Technical Communicators Can Be a Driving Force for Increased Revenue


Debra Murphy
President and Marketing Consultant, Masterful Marketing, LLC


June 13, 2018 - 2:00 PM


June 13, 2018 - 3:00 PM

Content and Customers Are King: Why Content Created by Technical Communicators Can Be a Driving Force for Increased Revenue

It’s no secret that content marketing has become a widely established practice. It’s the best way to build trust and loyalty with your target audience. Although the process sounds simple – attract prospects with content relevant to each stage of their buying journey – implementing the right content that offers value and eliminates the pain points can be overwhelming.

The buyer’s journey is simply a series of questions that must be answered along the decision path to purchase. And the answers are in the educational content provided mostly at the top of the inbound marketing funnel. This content, which educates and informs, is better written by those who can take a complex subject and make it easy to understand.

The objective of the webinar is to provide an overview of inbound marketing and how content is used to attract your ideal target customer and take them through the buyer’s journey. We will then dive into the types of content needed throughout the customer journey. Finally technical communicators will learn how they can help marketing satisfy the content needs of the customer, what types of content they are best-suited to contribute and how the content they produce can be a driving force for increase revenue of their organization.

Frequently Asked Questions

When do education events take place?

Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).

A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.

When will I receive the GoTo Webinar instructions for an event?

Registered attendees will receive the GoTo Webinar instructions three (3) hours before the webinar begins, approximately at 11:00 AM EDT/EST.

Registered attendees will receive the GoTo Webinar instructions one (1) day before the online course begins.

To participate in a webinar and an online course, you must be able to access GoTo Webinar, STC's online meeting space.  GoTo Webinar is a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.

I registered for an online course, what are my next steps?

Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC's course management site, which attendees will receive the login instructions two (2) days before the course begins.

If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.

I registered for a webinar, but will be unable to attend. Will a recording be available?

If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.

I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?

If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable. Online registration closes one-two business days before the education event begins.

I want to take a specific course that isn't listed online. Will it be offered in the future?

STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.

Have an Education Question? Contact Us!


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Society for Technical Communication
Phone: +1 (703) 522-4114 | Fax: +1 (703) 522-2075
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The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.