Free STC Member-Only Sponsored Webinar: Transform Your Docs into Usable Content with Template-Driven Design


Matt Sullivan
Founder, Tech Comm Tools
Bernard Aschwanden
President, Publishing Smarter


September 21, 2017 - 2:00 PM


September 21, 2017 - 3:00 PM

Transform Your Docs into Usable Content with Template-Driven Design

Not all your content is usable. You know it, and your users know it. If your management is watching, they probably know it too. But there’s never enough time to go back and weed out bad content from the good. At least, there’s not enough time if you keep with the techniques that got you in trouble in the first place!

Join Matt Sullivan and Bernard Aschwanden as they discuss template-driven design in any application to shave a third off the time it takes to create and maintain content. Matt has been showing this to his clients and students for years, and he’ll share real-world examples and concepts that you can take back to your own organization and your own content, regardless of the tools you use for content creation.

You’ll learn:

  • How Matt’s 95% Perfect rule (Matt’s version of the Pareto Principle) applies to content and formatting.
  • Why solid template-driven design is essential for both structured and unstructured documents.
  • How to triage your current documents, producing quick wins that create the time you need to implement template-driven design.
  • How semi-structured and structured content can eliminate almost all time spent formatting (and reformatting) your content.
  • Oh, and Bernard will be there as well 😉

Frequently Asked Questions

When do education events take place?

Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).

A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.

When will I receive the Adobe Connect instructions for an event?

Registered attendees will receive the Adobe Connect instructions three (3) hours before the webinar begins, approximately at 11:00 AM EDT/EST.

Registered attendees will receive the Adobe Connect instructions one (1) day before the online course begins.

To participate in a webinar and an online course, you must be able to access Adobe Connect, STC's online meeting space. You can test your Adobe Connect connection here. Adobe Connect is a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.

I registered for an online course, what are my next steps?

Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC's course management site, which attendees will receive the login instructions two (2) days before the course begins.

If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.

I registered for a webinar, but will be unable to attend. Will a recording be available?

If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.

I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?

If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable.  Online registration closes one-two business days before the education event begins.

I want to take a specific course that isn't listed online. Will it be offered in the future?

STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.


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The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.