Speakers
Bernard Aschwanden
President, Publishing SmarterStart
December 6, 2017 - 2:00 PM
End
December 6, 2017 - 3:00 PM
Make It All About Your Audience (Deliver What They Want, How They Want, When They Want)
Note: THIS WEBINAR HAS BEEN MOVED BACK TO WEDNESDAY, 6 DECEMBER at 2:00-3:00 PM EST (GMT-5). The presenter will receive a copy of the attendee list for this webinar. If you do not want to give out your email to the presenter, contact Deborah Krat (deborah.krat@stc.org).
It's all about the audience and we hear that all the time. Know your audience. Articles and discussions abound about the informed consumer, audience metrics, and personas. How do you actually organize and create content geared to multiple audiences?
Learn tips and techniques for planning, writing, and publishing which help you deliver the right information, to the right audience, in the right format, at the right time, and let them make the right decisions.
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