Free STC Member-Only Webinar: Make It All About Your Audience (Deliver What They Want, How They Want, When They Want)


Bernard Aschwanden
President, Publishing Smarter


December 6, 2017 - 2:00 PM


December 6, 2017 - 3:00 PM

Make It All About Your Audience (Deliver What They Want, How They Want, When They Want)

Note: THIS WEBINAR HAS BEEN MOVED BACK TO WEDNESDAY, 6 DECEMBER at 2:00-3:00 PM EST (GMT-5). The presenter will receive a copy of the attendee list for this webinar. If you do not want to give out your email to the presenter, contact Deborah Krat (

It's all about the audience and we hear that all the time. Know your audience. Articles and discussions abound about the informed consumer, audience metrics, and personas. How do you actually organize and create content geared to multiple audiences?

Learn tips and techniques for planning, writing, and publishing which help you deliver the right information, to the right audience, in the right format, at the right time, and let them make the right decisions.

Frequently Asked Questions

When do education events take place?

Webinars are held every Wednesday afternoon from 2-3 PM EDT/EST (GMT-4/5).

A majority of online courses are held Tuesdays-Thursdays between 10:00 AM-1:00 PM EDT/EST (GMT-4/5), as to not conflict with webinar times.

When will I receive the GoTo Webinar instructions for an event?

Registered attendees will receive the GoTo Webinar instructions three (3) hours before the webinar begins, approximately at 11:00 AM EDT/EST.

Registered attendees will receive the GoTo Webinar instructions one (1) day before the online course begins.

To participate in a webinar and an online course, you must be able to access GoTo Webinar, STC's online meeting space.  GoTo Webinar is a standard web seminar tool (no separate download required) and all you need is a reliable Internet connection and phone line, or a computer with VoIP capabilities.

I registered for an online course, what are my next steps?

Once you register for an online course, you will receive a confirmation receipt that day. A majority of our online courses uses Moodle, STC's course management site, which attendees will receive the login instructions two (2) days before the course begins.

If you cannot access Adobe Connect and/or Moodle (as needed), then you will not be able to successfully complete an online course.

I registered for a webinar, but will be unable to attend. Will a recording be available?

If a registered attendee is unable to attend a webinar that day, they will receive an email with a link to the recording, and an evaluation link along with the PDF of the presentation.

I registered for a webinar and/or an online course, but cannot attend at that time. Will I receive a refund?

If a registered attendee is unable to attend a webinar and/or an online course, the cost is transferable to a future event, but is not refundable. Online registration closes one-two business days before the education event begins.

I want to take a specific course that isn't listed online. Will it be offered in the future?

STC rotates its courses every year as we try to offer the most popular ones within the first half of the year. Online courses are subject to change or are offered more than once per quarter. If a course is not listed, STC will offer it again in the following year.

Have an Education Question? Contact Us!