Speakers
Chris Raulf
Founder & President, Boulder SEO MarketingStart
November 30, 2016 - 2:00 PM
End
November 30, 2016 - 3:00 PM
Improve Your Company's Content Using SEO and Social Media Marketing
Are you a technical writer involved in your company’s content marketing efforts? Content marketing is a crucial component in any digital marketing strategy in order to attract new customers and to keep existing customers informed about your business. By systematically creating and promoting buyer-person targeted content, companies of any size can elevate their brand, boost organic search traffic to their website and generate more leads online at the same time. Yet, few companies actually get content marketing right or even worse, they don't have a strategy in place.
So where does search engine optimization (SEO) and social media marketing fit into all of this? Creating high-quality content for your company’s website and other web entities is only the start, but getting your content to rank on page number one on Google is what ultimately will increase sales.
Chris Raulf, an international SEO training expert, presents the principles of campaign-based content marketing and why SEO and social media marketing are a crucial part of getting your content in front of the right audience.
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